US betting operator Rush Street Interactive has announced that it has come to a content deal with developer Playtech and has integrated the group's content into its brands.
The agreement will see brands like BetRivers getting access to Playtech games that are approved in the region in which they're playing. This will see the company's slots, table games, and live dealer titles being pushed out to the casinos, which are active in the states of Michigan, New Jersey, and Pennsylvania. Additionally, the deal will extend to the Canadian province of Ontario as well as in Mexico.
Titles are already available on the sites and more markets featuring Rush Street brands will be added down the line. The companies are specifically targeting the Latin American market using the RushBet brand, and we can expect news on this in the coming months.
Rush Street Interactive CEO Richard Schwartz said: "We are very pleased to be announcing this exciting game supplier relationship with Playtech. The addition of this casino content from Playtech will further our efforts to become a leading online operator across the Americas."
Playtech COO Shimon Akad also commented, noting: "The launch of Playtech's game content partnership with RSI is a great moment as we build our presence across North America with new content. Our ability to collaborate and distribute content to RSI, an industry-leading operator, is essential to Playtech's success."
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