Casumo Rebrands Itself

Gaming brand Casumo announced today that it has undergone an extensive rebranding, which it did in conjunction with agency Snask.

The rebranding will see the company changing their company core values to 'ABC', which stands for Aspire, Believe, and Care. Casumo says that the values show the company's goal to push boundaries, maintain a caring approach to challenges, and foster collective achievement. More tangible changes that customers can see are a new logo with color options.

Casumo says that the rebranding involved a lot of work, which included brainstorming, sampling AI technology, and using different tools to get to the point where the team was happy with the results. News of the rebranding comes as the company announced the appointment of a new leadership team that'll help guide the group through the coming years.

Founded in 2012, Casumo is based out of Malta and had built up a solid reputation before they were fined millions of pounds by the UK Gambling Commission for various anti-money laundering and responsible gambling policy failings.

Regarding the changes, Casumo Chief Marketing Officer Nikola Jellačić said: "The agency, Snask, has been a great partner. I want to give credit to the whole creative studio team and the brand team that sits within my team. They have been given a huge task, and the rebrand is just the beginning of the story.

"The legacy of a brand is really good. And the rebrand focused on how we just sharpen the edges. How do we crystallise exactly what we want to be? We want it to be different. We want to celebrate the uniqueness of Casumo. We want to be instantly recognisable. And we want to constantly stand out from the crowd."

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