BETER Extends Relationship With GRID

Betting data group BETER announced that they've extended their relationship with eSports data group GRIND, which will see the latter's data visualizations coming to BETER's eSports betting option.

The move will see widgets like scoreboards, comparisons, map winner prediction, and live logs. These can be worked into BETER's platform to show other stats like headshots, win rates, and more.

For gamblers, this will provide more data to help them determine which kind of bets they want to place at any given time.

Regarding the deal, BETER Chief Revenue Officer Chuck Robinson said: "We are excited to expand our partnership with GRID, bringing advanced data visualizations to our esports offering. This collaboration allows us to offer our partners' customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level.

"By leveraging GRID's real-time data and customizable widgets with comprehensive statistics, we're setting a new standard in the betting landscape, ensuring that BETER continues to lead the way in innovative esports betting solutions."

GRID Chief Sales Officer Mikael Westerling added: "Together with BETER, we share a common vision for how the esports betting experience should be designed-immersive, authentic, interactive, and powered by official data.

"Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences. By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community."