Newly launched online gaming brand Mega Riches has become the back-of-shirt sponsor for EFL Championship club West Bromwich Albion for the upcoming 2024/25 season.
The agreement will see the Videoslots-owned brand getting a high-end sponsorship deal right after its launch. The deal will see the branding being offered on both men's and women's match day kits, with the brand appearing above the numbers of the players. The two groups have already begun working to see the brand offering ways to engage with fans of the team. The promotion of responsible gambling is also part of the agreement.
Founded in 1878, West Bromwich Albion plays at The Hawthorns in front of nearly 27,000 people every game day. The club currently is playing in the second-highest division of English football after being relegated from the Premier League in 2021.
Videoslots Chief Marketing Officer Marco Trucco commented on the agreement, saying: "We enjoyed a successful partnership last season with Mr Vegas and we decided to put our new brand Mega Riches on their shoulders this year. We look forward to running a number of activations throughout the season to engage with fans and give away some great prizes."
West Bromwich Albion Managing Director Mark Miles added: "We are happy to continue with our relationship with Videoslots Ltd and provide support to the newly launched brand Mega Riches.
"The partnership brings vital support to both our men's and women's teams, and we look forward to a successful partnership over the coming season."
Comments
Quite interesting that they've already become a sponsor for an event. However, that might be quite necessary as the Videoslots brand seems to be getting less and less player attraction due to their changes in promotions (mainly the battles).
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