Boomerang Sportsbook Signs Alisha Lehmann to Ambassador Deal

Online sportsbetting brand Boomerang Sportsbook announced that they've signed a brand ambassadorship deal with football player Alisha Lehmann, who'll help promote the brand.

Swiss-born Lehmann is currently playing with Italian club Juventus FC, having recently inked a contract with the team. She is noted for her time with West Ham United and Aston Villa, as well as her service with the Swiss National Team. She also has an extensive social media presence and is known as the "World's most-followed women's football player."

The deal will see Lehmann promoting Boomerang, which was founded in 2020 and operates out of Malta. The company has been growing at a high clip since going live and recently signed an agreement to sponsor AC Milan.

Boomerang Sportsbook Co-Founder Ivan Kraynov commented, noting: "We are delighted to partner with Alisha Lehmann. This partnership is a logical step in our strategy to collaborate with leading European athletes and clubs.

"In July we announced cooperation with the top European football team - AC Milan, now we are starting a partnership with one of the best women's football players. Alisha's commitment to excellence and her dynamic approach is a great fit for our brand's vision of leading in sports and entertainment."

Lehmann issued a statement on the deal, noting: "Working with Boomerang Sportsbook is an exciting opportunity because they are a sports-oriented brand that embodies energy, fun and innovation. Boomerang's approach to combining sports, gaming and entertainment resonates deeply with me, and I'll be eager to contribute to delivering positive and exhilarating experiences for customers."