Betsson Partners With Premier Padel

Betting group Betsson has announced that it has become a sponsor of Premier Padel, the highest echelon of the racket sport that's known around the globe.

The league is officially known as the Qatar Airways Premier Padel Tour, but will see Betsson offering odds on matches as well as VIP experiences, player insights, and other additional content to fans of the sport.

Padel is thought to have been developed in Mexico in the late 1960s and sees players playing on a tennis-like court surrounded by walls, which the ball can careen off of. The game is growing in popularity, as more than 25 million people participate.

For those curious as to what the sport looks like, a YouTube video of a highlights reel is below:

"We are delighted to welcome Betsson as our new official betting partner for the coming years," said Premier Padel Commercial Director Rob Mitchell. "This is an exciting time for Premier Padel and we are continually looking at ways to grow the sport globally and make it more appealing and engaging for fans both on and off the court."

"Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights."

Betsson Group CCO Ronni Hartvig also commented, noting: "We are probably the most dedicated betting company out there when it comes to padel with our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry. Not to mention that many of Betsson's employees are devoted padel players.

"Now, we're taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted to play our part in the growth of the sport."

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