Betano to Sponsor UEFA Through 2026/27 Season

Kaizen Gaming brand Betano announced today that it has signed a sponsorship agreement with UEFA, and will be an Official Sponsor of the UEFA Europa League and UEFA Conference series through the 2026/27 season.

The deal is good for multiple years, although the cash consideration paid by Kaizen wasn't made publicly available. The company will see its Betano brand being associated with the competitions, although sister brand Stoixman will be named the Official Sponsor for the brand in Greece and Cyprus. Betano and UEFA have a history of working together, as Betano sponsored the Euro 2024 tournament.

Signage and other marketing opportunities are included as part of the deal. UEFA has been busy working in sponsorships as the football season gets underway, as the company recently signed a similar agreement with bet365.

Kaizen Gaming Deputy CEO Aris Dimarakis commented on the deal, noting: "During UEFA Euro 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world's most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League."

UEFA Marketing Director Guy-Laurent Epstein added: "We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA Euro 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans."