Gaming software group EvenBet Gaming announced this week that it has come to terms with Colombian betting brand FullReto on a content agreement and will provide its online poker service as a result.
RullReto is a major player in the online gaming market in Colombia, where it provides casino gaming and online sportsbetting. The deal will see EvenBet providing poker services, which include cash games and tournaments. There will also be backend tools that allow for customized branding on games, cross-game promotions, and player segmentation.
EvenBet has been expanding its business, and just recently became certified by the KSA to begin offering services in the Netherlands. It also came to terms with Slotegrator to see their gaming content distributed via the APIgrator platfform.
Commenting on the deal, EvenBet Gaming CEO Dmitry Starostenkov said: "Launching our poker offering with another major operator such as FullReto is a great achievement for EvenBet, strengthening our position in Latin America. Our quality product and innovative solutions will create a strong position for online poker within this market."
FullReto General Manager Andrés Felipe Tamayo added: "This collaboration is driving further growth and engagement on our platform, thanks to the special promotion we've given our users and a distinctive offering led by Carlos Múnera, who is nationally recognised among poker players in the country."
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