Dafabet Becomes Partner of Worcestershire County Cricket Club

Online betting group Dafabet has announced that it has become a partner of the Worcestershire County Cricket Club and will serve as the main sponsor of the club's live streaming service.

This is the latest sport sponsorship for Dafabet, which ahs already inked deals with the likes of Norwich City, AFC Bournemouth, and others. The company has also served as the Official Betting Partner for the Cricket West Indies Series since last year.

The company will also get exclusive marketing rights, and the live streams last year generated almost 14 million views.

Worcestershire County Cricket Club was founded in 1865 and currently is one of the first-class clubs in England and Wales. The club plays at New Road, which has a seating capacity of 5,500.

Regarding the deal, Dafabet Head of Sponsorship John Cruces said: "We're very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide.

"As with all our partners, we wish them the best of luck for the forthcoming season."

Worcestershire Cricket Head of Commercial and Partnerships Joe Tromans added: We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family.

"We have been very impressed with Dafabet's commitment to safer gambling and their ambitions to be the world's most innovative gaming platform, so to have them, as a leading global brand, on board as our Official Live Stream Partner, is a major boost to our objectives both on and off pitch."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.


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