Sportsbetting TV Ads Down in USA

There are currently 38 states where sportsbetting is legal in the United States. Those markets have been inundated with TV spots where operators can offer wagers, but things appear to be getting better, as the American Gaming Association has reported that TV spots have dropped by a third since 2021.

The AGA conducted a study that looked into the number of spots being run across the United States from 2013 to 2023. During that period, sportsbetting began being legalized and regulated in a variety of states (it had previously been legal in Nevada and a couple of other states). During 2023, gambling ad spend made up 0.8% of national TV ads and 0.4% of local ads. This may not seem like much, but when you compare it to alcohol (0.5%) and fast food (3.8%), you can see that it is a sizable number.

These numbers are actually down 33.3% from 2021 and 23% from 2022 to $210 million. This is due to markets maturing and brands not needing as much outright visibility. The change is the first dip in gambling ad spend since 2016.

It should be noted that digital advertising was also down 17%, while radio ads were flat.

In their report, the AGA wrote: "Advertising by legal sportsbooks plays an important role in informing consumers about legitimate betting operators and in migrating those consumers to safe betting options. As sports betting has expanded into new states, legal operators often launch advertising campaigns to raise awareness of legal sportsbooks and capture market share. Over time, those markets mature and the level of advertising declines."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.

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