LiveScore Bet Sportsbook Goes Live in UK, Ireland

This week LiveScore Group revealed that it has launched their new LiveScore Bet sportsbetting brand in the UK and Ireland in conjunction with Kambi.

The brand has previously launched in the Netherlands and Nigeria, and comes after both LiveScore and Kambi partnered in late 2023. The two also work together to operate the Virgin Bet brand. The product features a new betting platform, Bet Builder product, and the ability to use AI to help run the service.

LiveScore Group CEO Sam Sadi commented on the launch, noting: "We are delighted to have launched in the UK and Ireland with our enhanced sportsbook product ahead of the Euros and Copa América.

"It was crucial we were live on time in one of our most important markets. In collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond."

A Kambi employee also commented, adding: "This launch is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customised to meet the specific needs of each operator in their respective target markets.

"The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of LiveScore Bet and Kambi technology, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering."

The LiveScore Bet brand will continue to expand in regulated markets, although it's uncertain what those may be. Casino Listings News will be updating readers as we learn about the next market the company will go live in.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.


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