ITV, Mecca Bingo to Produce 'Loose Women' Scratchcards

This week it was revealed that Mecca Bingo will be offering digital scratchcards branded after ITV's popular 'Loose Women' daytime talk show.

The scratchcards were developed by supplier G Games and will feature branding based on the show. There will be seven varieties of the cards available, with a series of prizes available to be taken home. The largest of these prizes is £250,000.

Mecca Bingo has previously worked with Loose Women when they launched a product called Bingo Bestie in 2023.

Loose Women launched on ITV back in 1999 and has broadcast over 3,000 episodes. The show's format sees a panel of women convening to discuss a variety of topics.

"We're excited to be working with ITV and the Loose Women team enhancing our existing gaming offering to the show's fans," said Mecca Bingo's Robert Lee. "Choosing G Games, one of the market leaders in this genre, to deliver the content for us was an easy decision.

"The new scratchcards will enable players to enjoy a game with their favourite panel show whenever they want."

ITV Studios SVP of Global Partnerships Steve Watling added: "We are pleased to see the Loose Women brand partnership with Mecca Bingo grow with the addition of these great new games.

"The approach of branded games together with sponsorship of the show brings the association alive for viewers and players alike.

"We look forward to seeing all the games live on Mecca."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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usbarbadosslim93
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6 May 2024 - 4:53pm
#1

*snickers* Loose women means something completely different here in the States.

ieadrianooo231
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18 May 2024 - 11:48pm
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Hahaha, i grew up watching Loose Women on ITV this is hillarious ill give that a go for sure!

ieadrianooo231
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18 May 2024 - 11:48pm
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barbadosslim93 wrote:

*snickers* Loose women means something completely different here in the States.

Hahaha very true the slang term is completely different in the US

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