Victoria Fines BlueBet $50,000 AUD For Gambling Ad Violations

Australian sportsbetting operator BlueBet has been fined $50,000 AUD by the Victoria Gambling and Casino Control Commission for breaching the state's gambling advertising rules.

BlueBet was accused of and found guilty of violating the Gambling Regulation Act of 2003 in the state 43 times. The case was triggered by an investigation following a complaint from a local resident, who accused BlueBet of holding ads on digital billboards that ran along various highways in the state.

The company said that they weren't aware that they were breaking the law, but court Magistrate Greg Thomas said that if the violations were accidental, the company had showed a high degree of negligence. The magistrate found them guilty but did not report a conviction on the company. This was due to the company pleading guilty and for BlueBet working with the VGCCC.

Regarding the issue, VGCCC CEO Annette Kimmitt said: "Gambling advertising has no place on public roads where it is readily visible to children and other vulnerable groups. These places are especially difficult to avoid as part of day-to-day activities. This decision sends a clear message to wagering providers that flout these protections for our community."

About the author

Kingston Li // Asia Correspondent
Kingston Li
Kingston is a big fan of Baccarat and Texas Hold'em Poker and has tested his skills in tournaments around Asia and the world. He covers the latest gambling news from Asia for Casino Listings. In his spare time, Kingston enjoys hiking, video gaming, and playing disc golf.


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