Betano Becomes Aston Villa FC Shirt Sponsor

Last week the Kaizen-owned Betano brand has revealed that they've become the new shirt sponsor of Premier League club Aston Villa for the next two years.

The club will show the Betano logo on the club's shirts beginning with the 2024-25 season. Betano will hold that status for at least two seasons. The club will also serve as a principal partner of the club, which affords it other marketing perks.

Betano has also partnered to sponsor the Copa America 2024 and Euro 2024 football events, where their logo will get placement during the tournaments.

Betano is a sizable betting brand, as it operates throughout the globe, providing sportsbetting and casino content to the likes of the UK, Germany, Mexico, Romania, and others.

Regarding the agreement, Kaizen Gaming CEO George Daskalakis said: "Aston Villa's sensational on-field success in the Premier League along with their return to European football matches Betano's own growth and continuing accomplishments."

Aston Villa President of Business Operations Chris Heck also commented, adding: "Aston Villa and Betano share a commitment to excellence. We look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.


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