7777 Gaming Partners With Scientific Games

This week betting software group 7777 Gaming announced that they've inked a partnership with Scientific Games in order to provide content to casino partners throughout the globe.

The terms of the deal will see 7777 providing its content to Scientific Games, bringing titles like Devil's Deal: Soul for Sale, Cash 100 Royal Crown, and The American Bingo being deployed through the SG Content Hub Partner Program. From there, the games will be offered to SG's operating partners, who can choose to adopt the titles.

7777 Gaming has built a name for itself by providing internet lottery services over the years. The company was founded in 2000, but got its first gaming licence in 2012. Since that time, it has worked to develop a number of games across slot, bingo, and lottery verticals. It works with a number of operators, including NetBet, EuropeBet, BetPawa, among others.

"We are delighted to welcome yet another top-class lottery game studio to the SG Content Hub Partner Program," said Scientific Games VP of Digital Games Steve Hickson. "The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers. Our SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry."

7777 Gaming CCO Elena Shaterova also commented, adding: "Partnering with Scientific Games represents a significant milestone for 7777 gaming, solidifying our position as a global leader in digital lottery solutions. Through this collaboration, we are poised to deliver unparalleled gaming experiences to players worldwide, driving innovation and growth in the lottery industry."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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