Playtech Partners With Veikkaus in Finland

Finland's gambling monopoly Veikkaus announced this week that they've partnered with software group Playtech and are implementing the company's live dealer content onto their site moving forward.

Playtech won the right to provide the service after a bidding process that was open to other providers. After winning the process, the two groups have entered a six-year agreement, which will see Playtech's blackjack, baccarat, roulette, and other table games being offered on the Veikkaus online casino website. Extensions are also possible if both parties are happy with the agreement at the end of the term.

Both groups already have a working relationship, as Playtech provides online poker, slots, backend management systems, and retail VLT machines.

"We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process," said Veikkaus VP of iCasino Rikka Seppänen. "This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include Live casino games for the first time. We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place. With Playtech's network of Live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience. This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers."

Playtech Commercial Director Fredrik Sylvander added: "We are thrilled to be selected as Veikkaus' partner for Live casino games, and this long-term partnership is a testament to the strength of our Live product and further solidifies our position as a leading supplier in the Nordic region. We are excited to support Veikkaus in their first launch of Live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus' customers."

No timeframe for the integration of the games was made available, but the games should be able to be quickly worked in and be offered to punters in the country.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.


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