Playtech to Partner With Hard Rock Digital in US

Game developer Playtech this week announced that it has come to terms with Hard Rock Digital and will supply its software to the operator's Hard Rock platform in New Jersey.

The agreement will see Playtech providing table games, slots, and live dealer games to Hard Rock Digital for distribution throughout the United States. At the outset, New Jersey is the only market that'll be getting access to the games, but additional markets will be added as they launch and Playtech obtains the relevant approvals.

To help support the release, there will be a dedicated Hard Rock blackjack table that's exclusive to the brand.

Playtech has been working to integrate into a number of states as part of its expansion throughout North America. For its part, Hard Rock Digital os active for casino games in New Jersey, but does provide sportsbetting services in Virginia, Arizona, Ohio, Florida, Indiana, and Tennessee.

"Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience," said Playtech VP of US Business Operations Jonathan Doubilet. "By combining our expertise and resources, we are delighted to have reached our first milestone together and are excited about accelerating our growing partnership with Hard Rock Digital."

Hard Rock Digital Senior VP of Casino Grant Williams added: "We're committed to having the best product in the market, and our first dedicated table - which will be one of many bespoke developments - is yet another way we are providing legendary entertainment to our players. We're thrilled to introduce Playtech's offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the US and international markets."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.

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