Betway to Launch in Portugal Using GiG

Betting provider Betway will be launching in Portugal imminently, as their services will be made available thanks to a distribution agreement with Gaming Innovation Group.

The agreement will see GiG providing their platform for the launch, which will see Betway providing both sportsbetting and online casino games. The entry into Portugal has been planned for some time, as Betway obtained a Portuguese licence back in 2022 but has yet to go live.

Regarding the agreement, Betway CEO Anthony Werkman said, "As part of our ambitious growth strategy for Portugal in 2024, this GiG platform will help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing (sic) to new ones. This agreement will also allow our teams to work in synergy to reach our shared goals and aspirations within the country."

News of the upcoming launch comes on the same day that Betway announced that they won't be offering services in the state of Massachusetts, despite having obtained a gaming licence in the state. Betway had a temporary licence, which is set to expire next month and will not renew.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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