Betr Holdings Gets Access to Colorado, Kentucky, and Pennsylvania

Microbetting specialist Betr Holdings is expanding its reach in the United States by partnering with various groups to secure market access to Kentucky, Colorado, and Pennsylvania.

The agreement will see Betr having access for online casino and sportsbook products in Pennsylvania by partnering with Cordish Gaming Group. In Kentucky, the company partnered with the Eastern Band of Cherokee Indians for sportsbetting access, while a similar agreement was inked with Boulter Developments.

Currently, Betr is live in Virginia, Ohio, and Massachusetts. The company's specialty is providing bets on small events inside of a sporting event. Examples include whether an at-bat will result in a hit, walk, or fly out, or whether a goal will be scored in the next few minutes of a soccer match. The company is currently operating on its V0 platform, but is launching a new V1 sportsbook this year.

Commenting on the agreement, Cordish Gaming Group President Rob Norton said, "We are very excited to partner with Betr on the launch of their first online casino. Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties."

Boulter Developments' Steve Boulter also issued comment, noting: "Boulter Developments is excited to be partnering with Betr in the wonderful state of Colorado, pending licensing approval from the Colorado Division of Gaming. Their innovative approach to the gaming space, along with their intuitive product and rapidly growing media arm, make this a no-brainer partnership for us."

Right now we don't have a launch date for any of the casinos, but Casino Listings will be updating readers as we learn more.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.


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