ESPN and Penn Entertainment's joint venture, ESPN Bet will go live on November 14th, launching operations across 17 states in the United States.
The launch will go live just before the week of Thanksgiving and coincides with NFL football, NCAA football, NBA basketball, and NHL hockey events all taking place. Penn National is live in the likes of Michigan, Pennsylvania, Ohio, New Jersey, Illinois, Massachusetts, and more. The company states that it believes they can corner about 20% of the US gaming market.
ESPN has an estimated audience of around 200 million people across its various platforms as it is America's largest sports media brand. The company partnered with Penn earlier this year in a licensing deal worth more than $1 billion.
Regarding the upcoming launch, Penn Entertainment CEO Jay Snowden said, "This strategic alliance is expected to further expand our digital ecosystem and drive re-engagement with the millions of customers in our digital and retail databases, leading to compelling cross-sell opportunities."
Casino Listings News will update readers when the brand launches.