Play'n GO was founded in Växjö, and they've been working with the club for over ten years. The agreement will see Play'n GO's logo appearing on the team's logo, having a private lounge with an interior customised with the company's branding, and signage at the club's home of Vida Arena. Additionally, Play'n GO will serve as the jersey and helmet sponsor of the Lakers during the European Champions League.
The Växjö Lakers were founded in 2017 and they play in the Swedish Hockey League, which serves as the highest tier of ice hockey in the country. The team is coming off of a championship season, as they beat Skellefteå AIK 4-1 in the SHL finals earlier this year.
"This sponsorship brings together two great champions - Play'n GO and Växjö Lakers," said Play'n GO CEO Johan Tornqvist. "We're thrilled to continue as sponsors and love nothing more than to support our local team which we do for the fans, fun and entertainment."
"As the puck is just about to drop on a new season everyone at Play'n GO wishes the team the very best of luck. We'll be watching intently and cheering on our Lakers throughout the campaign."
Växjö Lakers CEO Johan Markusson also commented, adding: "We are excited to have Play'n GO as a sponsor again for the upcoming season and thank everyone at Play'n GO for their continued support. Sponsors like Play'n GO are vital to the club and to hockey in Sweden. They allow us to be able to compete at the highest possible levels in Sweden and Europe, as well as maintain an inclusive, community-focused club that supports hockey for all ages."
"With Play'n GO we have had a really creative partnership over the past few years and I'm sure that will continue in the years ahead too. We can't wait to get the new season started."