MGM Launches NFL Responsible Gambling Campaign

As the American football season gets underway this week, betting operator MGM Resorts International and its BetMGM gaming brand are promoting responsible gambling at nine NFL stadiums to keep gamblers safe.

The company will be promoting GameSense, a program backed by the company that was developed by the British Columbia Lottery Corporation and licensed to to the company. GameSense works to help players understand odds of winning, learning about luck vs skill games, and to dispel gambling myths. The move is part of MGM's commitment to putting in more than $1 million annually toward responsible gambling initiatives.

The service will be promoted at the following stadiums: Acrisure Stadium in Pittsburgh, Allegiant Stadium in Las Vegas, Empower Field at Mile High in Denver, Ford Field in Detroit, GHEA, Field at Arrowhead Stadium in Kansas City, M&T Bank Stadium in Baltimore, MetLife Stadium in New Jersey (for the New York-based teams), Nissan Stadium in Tennessee, and State Farm Stadium in Arizona.

Regarding the campaign, MGM Resorts Chief Compliance Officer Stephen Martino said, "The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting. Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience."

BetMGM CCO Rhea Loney also commented, adding: "This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming. Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly."