Matchbook to Integrate EveryMatrix CasinoEngine Into Casino

Online casino group Matchbook has announced that they've reached a content distribution agreement with EveryMatrix that will see the latter supplying the site with casino games through its CasinoEngine platform.

The agreement will see a full slate of content being provided to Matchbook through the platform, which itself hosts thousands of games from hundreds of developers. The platform includes the likes of video slots, table games, video poker machines, parlour games, and more. As part of the deal, EveryMatrix's BonusEngine product will also be included, which will help the casino provide bonuses to increase customer retention and new customers. JackpotEngine will also be available, which allows for custom jackpots to be made available to customers.

Matchbook is based out the UK and was established in 2004 as a sportsbetting brand. It has since expanded to provide online casino games to customers.

Regarding the agreement, Matchbook CEO Malcolm Graham said, "Our sports product is well recognised as best-in-class and, with our new partnership with EveryMatrix, we fully intend to replicate that success in casino creating the ultimate 21st century player experience with the latest personalised content, bonuses and rewards.

"I'm delighted to have EveryMatrix on board and we're all looking forward to the journey ahead."

EveryMatrix Head of CasinoEngine Stian Enger Pettersen added: "We've long admired Matchbook as one of the standout brands in the UK, so we're delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine.

"We've shown time and again that our technologies, products and services combine like no other to create the ultimate casino productivity platform that drives both instant results and creates sustainable long-term growth for brands, no matter what market they are in."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.


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