NASCAR Signs Betting Deal With nVenue

Stock car racing group NASCAR announced this week that they've signed an agreement with microbetting group nVenue, which will see micro-racing bets being made available in the near future.

The agreement will see nVenue getting access to data from NASCAR races, which will then be used to develop in-race micro wagers, which can include pit road bets, qualifying bets, and more. The information will also be used to create odds and other predictions for the betting market. Every driver and car is covered in the deal, opening players to the full gamut of racing bets from the company.

Commenting on the deal, NASCAR Managing Director for Sportsbetting Joe Solosky said, "This collaboration epitomizes a shared vision to entertain fans and enhance the race-viewing experience. We're thrilled to pair our racing product with expert technology like nVenue's to bring micro-betting to Nascar fans going forward."

nVenue CEO Kelly Pracht also commented, adding: "nVenue is thrilled to partner with the Nascar team to build the future of in-race betting and live engagements to delight fans for years to come.

"It is a terrific match. nVenue brings the real-time predictive sports platform for micro-bets and media. NASCAR brings the mindshare and reach of a league ready to innovate leveled-up fan experiences.

"We predict this industry-first collaboration will be significantly beneficial not only for sportsbooks and media, but also for NASCAR's base of knowledgeable and new fans."