West Bromwich Albion Adds Mr Vegas as Sponsor

Football club West Bromwich Albion has announced that they've added online betting operator Mr Vegas as a back-of-shirt sponsor, meaning that the company's logo will appear on the club's shirts for the 2023/24 season.

The sponsorship is already underway, as the logo appeared on the team's kit for the West Brom/Middlesbrough match this past weekend. The club has also made Mr Vegas the club's "Official Casino Partner", which will last at least through this season, with additional campaign extensions possible.

Gambling sponsorships for football clubs throughout the UK has been under fire, as clubs in the Premier League are banning shirt sponsorships from operators in 2026. Clubs in lower tiers have resisted implementing some of these bans, as they claim they need the funding to help their bottom lines.

"Mr Vegas is a new and exciting brand, and we are delighted they have chosen to sponsor the club," said West Bromwich Albion Head of Commercial Tomasz Chadwick. "They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties.

"It is incredibly important we continue to source new partnership agreements that provide the club with a strong commercial foundation, but we keep in mind any marketing activity we undertake for betting firms will be aligned with our stance of promoting responsible gambling."

Mr Vegas Deputy CEO Ulle Skottling also commented, adding: "We are delighted to showcase our product, which boasts the largest number of games available in the UK, in one of the most popular football leagues in the world.

"By partnering with Albion, we are working with a team who have aspirations of playing in the Premier League again and I hope we can go on an unforgettable journey together."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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