Data Company Stats Perform Extends Premier League Deal

Betting data group Stats Perform announced today that they've signed an extension with fellow data group Football DataCo, which will see the former continuing to get data feeds related to the English Premier League as well as other UK football leagues.

The deal will run through the 2024-25 season and see Stats Perform retaining access to data for the English Premier League, Championship, League 1, League, 2, Scottish Premiership, and more. The data include player market data, player tracking data, and AI information. Stats Perform will then provide that information to sportsbooks, fantasy sports outfits, and to media outlets.

The cash consideration for the deal wasn't announced.

Commenting on the deal, Stats Perform CCO Alex Rice said, "At Stats Perform we are committed owners of our large, deep Opta football data API. We think carefully about how and what we collect, how we store the data, but more importantly how we distribute and use it to help our customers tell more memorable stories about the on-field action.

"We continue to develop new statistics like possession value, expected pass completion and momentum that deepen fans' emotional connections to the teams and players they follow, across all platforms and channels and make the games matter more."

Football DataCo General Manager Adrian Ford also commented, noting: "The value of data in building trusted fan and bettor experiences continues to grow and that enhances the reputation of our competitions, wherever they are enjoyed. 

"Opta is a key enabler for all the Leagues' stakeholders and fans, who want the best data and insights."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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