BETER Extends Betsson Partnership

Betting group BETER announced that they've expanded on its gaming partnership with Betsson, which is being facilitated through the BetBazar marketplace.

The deal will see BETER providing Betsson with data feeds and tournaments for various eSports such as CS:GO, Dota2, as well as for the company's ESportsBattle such as ehockey, ebasketball, and efootball. The BetBazar service will provide a marketplace for bets that can be spread across 25,000 live events and 450 tournaments yearly. This service will be provided to Betsson's brands as well as their B2B customers.

Regarding the agreement, BETER eSports General Manager Evgeniy Bekker said, "BETER has developed a broad portfolio of top-quality esports products that draw in the biggest operators in the business. Once they start working with us, it's common for customers to want to add more of our products to their offering to maximise the potential they provide - and we're delighted that Betsson has also chosen to do likewise.

"Esports betting continues to grow at pace and it's great to see such an established sportsbook operator taking steps to improve its esports offering to players. We're looking forward to a fruitful extended partnership with Betsson that should also act as a signal to other operators that they need to unlock esports' potential and offer their players a comprehensive selection of markets, odds and experiences."

BetBazar CCO Max Sevostianov also commented, adding: "This deal is the result of a year's hard work between all three parties and we're delighted with the fantastic roadmap we've created with Betsson for this expanded integration. We can't wait to see these products go live on the Betsson platform and believe they'll be absolutely key in helping them attract a new demographic of player."

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