Bet365 Has Ad Struck Down By ASA

Gaming operator bet365 has had an ad banned by the UK Advertising Standards Authority due to the possibility that the spot would appeal to people under the age of 18.

The offending ad was a tweet by Sky Sports Premier League Twitter account, which bet365 sponsored. The tweet ended up being placed before video content plays through Twitter's Amplify feature, and showed a football player kicking a ball, with the bet365 logo appearing on the field where the ball was kicked. It then showed gameplay video from a match between Premier League teams Manchester United and Arsenal.

Bet365 said that they targeted the ad to viewers 25 or older and that 0.2% of Sky Sports Premier League Twitter account were under the age of 18. They also said that the 5-second length of the video should be taken into consideration.

The ASA said that the ad had infringed the CAP rules in the UK, stating that it considered the ad appealing to those under 18 as it featured athletes that may be known to children. The offending ad must be taken down and cannot air in its current form again.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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