ASA Orders Ladbrokes Tweet Removed

The UK's Advertising Standards Authority this week upheld a complaint against operator Ladbrokes, ruling that four tweets which featured tennis players appealed to people under 18 and therefore breached advertising standards.

The offending tweets were all made in January and February of this year and featured tennis stars Novak Djokovic, Rafael Nadal and Nick Kyrgios, which were promoting the Australian Open tennis tournament. The tweets weren't referencing gambling, but they were nonetheless ordered to be removed as they were deemed to possibly appeal to underage people.

For their part, Ladbrokes said that the tweets were editorial content and that they have very few followers under the age of 21 on the platform, as they don't target that age range. The company claimed one impression for the 18-24 age bracket for all of the tweets, which they deemed to be an anomaly.

The tweets were ordered removed and that they cannot be run in their current form. Ladbrokes was also warned not to issue any more tweets that may appeal to viewers under the age of 18.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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