Data: Swedish Players Change Betting Patterns After Interaction

Betting operators Kindred Group, ATG, and Svenska Spel have published new responsible gambling data that shows most punters alter their betting behaviours after being contacted by casino staff.

The most recent study covers the first six months of the year and shows that even though the numbers of contacted players are small, the interactions have a positive impact on most of those reached out to.

Kindred said that they contacted 0.5% of players, and that 75.1% of those contacted reduced their gambling after being contacted by staff. 75.8% of those contacted also reduced their gambling deposits. 1.1% of those contacted decided to self-exclude for less than six months after being contacted, while 0.8% self-excluded for six months or more.

ATG said that 1.9% of players were contacted, and that 57.3% of those contacted reduced gambling activity. 61.1% of those contacted reduced deposits.1.4% chose to self-exclude for up to 6 months, while 1.9% self-excluded for longer periods.

Svenska Spel didn't publish full numbers, but noted that 7 in 10 customers contacted reduced their gambling after being contacted.

Commenting on the interactions, Svenska Spel CEO Patrik Hofbauer said, "Svenska Spel reports half-yearly key figures that show what proportion of customers have been contacted as a result of signs of risky gambling and what effect these contacts have had. The results show that the measures have a positive effect."