ASA Orders Ladbrokes to Pull Ads

This story was published more than 1 year ago.

UK betting operator Ladbrokes has been ordered to pull two promoted tweets by the UK Advertising Standards Authority after the regulator found the ads appealed to those younger than 18.

The ads were posted and prominently featured Premier League managers Eddie Howe, David Moyes, Frank Lampard, Brenden Rodgers, and Gary O'Neil. The spots were considered to be appealing to under-18s as the Premier League is very popular throughout the UK.

Ladbrokes said that the first tweet was supposed to be editorial content celebrating Howe's management tenure and had no calls to action, offers, or links to Ladbrokes' website. The company said the that they placed an age gate on the feed so that it couldn't be seen by those under 18. The company did admit fault with the second tweet, which they said went against the company's guidance and procedures. Ladbrokes has since pulled the spot and said it will ensure proper compliance in the future.

The ASA disagreed with the first ad, and ordered that it be removed and not shown in the future, and agreed with Ladbrokes on the second.

No comment from Ladbrokes was available at press time.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.