Bingoal Fined €400,000 By KSA

Betting operator Bingoal has been fined €400,000 by the KSA for having marketing materials that were aimed at young adults in the Netherlands.

The investigation by the KSA covered a date range from between October 1st, 2021 and April 1st, 2022 after allegations that the sportsbook and casino was targeting young adults in the country. During this investigation, it was found that there were emails and text messages sent to players aged between 18 and 24, which isn't allowed under Dutch betting regulations.

Bingoal admitted to the messages being sent, but said that they didn't specifically target players in the age group and went on to criticise the KSA for not clarifying the term "targeting". Furthermore, the operator said that the amount fined would give illegal operators an advantage, as they don't have to follow the rules, and called for lower fines for licenced operators.

The KSA stuck with the fine amount, as it coincides with other penalties imposed on licenced groups. Additionally, the regulator said that the law is clear and its the responsibility of companies holding a gaming licence to understand the terms of certification.

€300,000 of the fine was for the breach, and €50,000 was for the duration of the breaches. The additional €50,000 fined wasn't explained by the regulator as of press time.