Aspire Global Partners With PlayLive! Casino

This story was published more than 11 months ago.

NeoGames subsidiary Aspire Global has announced that they've entered a content supply deal with Pennsylvania-based online betting site PlayLive! and will provide games to the company moving forward.

PlayLive! is operated by The Cordish Companies, and provides a variety of slots, table games, live dealer titles, and more to their customers throughout the Keystone State. The agreement will see Aspire adding to this library of games by providing an array of slots and other games of chance to the operator. Additionally, management tools like data analytics, CRM, bonus management, and other systems to help make the management of the casino easier.

PlayLive! launched in 2020 and carries with it a popular brand that's known across Pennsylvania for land casinos. The site will be integrating the Pariplay Fusion platform to further enhance its offerings in a crowded market, which contains several big-name operators like DraftKings and BetMGM, among others.

Regarding the agreement, Aspire Global Managing Director Antoine Bonello said, "Aspire Global brings a full-service proposition to the US market, combining front-end technology, best-of-breed products, and Managed Services to maximize player value. This solution fits like a glove for PlayLive, offering them the perfect opportunity to swiftly capture market share in Pennsylvania's highly competitive iGaming landscape. This collaboration will empower PlayLive and the Cordish Group to excel in the US market, establishing themselves as industry trailblazers and the ideal partner for Aspire Global."

Cordish Gaming Group President Rob Norton also commented, adding: "At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we're able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames' impressive portfolio matched our requirements to do so."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.