ASA Backs Bet365 in Dispute

This story was published more than 1 year ago.

This week the UK Advertising Standards Authority has announced that they've sided with operator bet365 regarding an ad dispute as to whether or not it appealed to those under 18 years of age.

The ad featured boxer Chris Eubank Jr and took the form of a promoted tweet that read: "It's fight week! Chris Eubank Jr and Liam Smith will be Unleashed in Manchester. Click here for latest odds". A complaint lodged to the ASA challenged that the ad would appeal to minors, violating the CAP standards in the UK.

For its part, bet365 said that they'd set their social media channels to only be accessible to those 18 or older. They also claim to only target those aged 25 or older on social media, and all channels have the ability for users to self-exclude from seeing the ads. The company also claims that it has live monitoring of the people they use for ads in order to analyse risk related to young people seeing them in the spots. According to bet365's data, 0.1% of Eubank Jr's ads are under 18, while 0.3% on Twitter are, as well as 0.4% on Instagram.

The ASA agreed with bet365, and ruled that no further action was required. The spots can continue to run. The regulator has a long list of upholding complaints against operators, making them remove or heavily alter their ads. Thus, it is interesting to see when the ASA sides with a betting company, and generates a news story.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.