Unibet Fined in NSW

This story was published more than 1 year ago.

Kindred's Unibet brand has been fined $60,000 AUD in New South Wales, Australia for violating the advertising rules in the state.

The fine was issued by the Downing Centre Local Court in Sydney against Unibet's operator Betchoice. The company was convicted of posting illegal inducements to customers, and came after an investigation into the group by Liquor & Gaming NSW. Betchoice was found to have offered price push offers, which are a type of adjusted odds that are used to draw in punters.

These bets are illegal as part of the NSW Betting and Racing Act, which stipulates that inducements are not allowed, including when trying to get players to open new betting accounts.

Betchoice opted to plead guilty to two of the offences and was handed a $30,000 AUD fine for each offence. This was the second time that the company has been fined in NSW, as they had to pay $48,000 for posting three illegal ads in 2021.

Regarding the fine, Liquor & Gaming NSW Executive Director of Regulatory Operations and Enforcement Jane Lin said, "Betting operators have an obligation to ensure that all advertising complies with NSW laws on gambling advertising. Inducements are known to increase the risk of gambling harm, so any breaches are taken seriously.

"The advertisements the subject of this case were designed to entice people to engage with gambling products using special or enhanced odds, which is a breach of the legislation."

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About the author

Kingston Li // Asia Correspondent
Kingston Li
Kingston is a big fan of Baccarat and Texas Hold'em Poker and has tested his skills in tournaments around Asia and the world. He covers the latest gambling news from Asia for Casino Listings. In his spare time, Kingston enjoys hiking, video gaming, and playing disc golf.
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24 May 2023 - 4:40pm

Sheesh. Seems like NSW always is on top of handing down the fines for advertising infractions.