Betting software provider Inspired Gaming Group has announced that they've extended their partnership agreement with Paddy Power and will continue to provide the Flutter brand with virtual sports products at the company's retail locations.
The agreement is good for the UK and Irish markets, and will see games like virtual football, basketball, and others continuing to be supplied to betting shops. The companies have worked together since 2016 and there have been multiple extensions of the original agreement.
Paddy Power's Head of Retail Gaming Vince Batseon commented: "We are pleased to extend our relationship with Inspired for virtual sports products in all our retail betting shops in the UK and Ireland. Our customers enjoy virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops."
Inspired Gaming CEO Brooks Pierce added: "We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years. We will continue to provide Paddy Power with our latest products and technology giving them the advantage of our leading content for their virtual sports offerings."