Canadian Football League to Use Genius Sports Data

This week, the Canadian Football League announced that it has launched a new live statistics platform called CFL LiveStats, which it developed in conjunction with Genius Sports.

The agreement will see Genius Sports providing sportsbetting data for every preseason game, which, in turn, will feed the live sportsbetting solutions for operators. The odds will also be seen in broadcasts and through the CFL Game Zone app. The data will be low latency to allow for up-to-date decisions to be made by punters in the Great White North.

Regarding the deal, Genius Sports EVP of Sports and Partnerships Matthew Cowling said, "Powered by LiveStats, the CFL's new data ecosystem will provide immense value for their fans, broadcasters, sponsors and more, creating a wealth of new engagement opportunities.

"We're delighted to take our partnership with the CFL to the next level, implementing technology that is used every day in over 150 countries worldwide to capture the fastest, most accurate statistics."

CFL COO David Goldstein added: "We are excited to leverage this incredible technology to help tell the story of our remarkable league. Through Genius Sports and its state-of-the-art LiveStats tool, we are revolutionizing how fans, media and stakeholders connect with the CFL's world-class action and athletes.

"Better data will lead to everything from a better viewing experience to interactive gaming, responsible sports wagering, and more, all of which will pave the way for the future of CFL fandom."