Gaming operator Paf has announced that they've lowered mandatory loss limits for players to €17,500 from the previous limit of €20,000.
The decision comes to help push responsible gambling measures for customers. To bolster the efforts, Paf is cutting the mandatory loss limits for 18 and 19 year-old players to €1,800 per year from the current total of €10,000. Those aged from between 20-24 will have limits at the current level of €10,000. Those 25 years of age or older will be subject to the €17,500 limit.
It is expected that the change will cost Paf roughly €7 million annually in terms of revenue.
Paf said that they remain committed to responsible gambling measures and will urge other operators to follow their lead in cutting loss limits.
Regarding the decision, Paf CEO Christer Fahlstedt said, "We are adjusting a number of different limits and the overall impact of our measures will make a noticeable difference in our numbers and customer segments.
"We have an opportunity to take another step and improve our commitment to responsible gaming. It's something we want to do because it's the right thing to do, if we are to continue our journey to become a sustainable entertainment company."
Paf Chief Responsibility Officer Daniela Johansson added: "The change further strengthens our RG-focus on young people, which is good because it is in line with the research on gambling problems that says young adults are an extra vulnerable group when it comes to gambling."
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