GambleAware Launches Gambling Stigma Campaign

UK-based gambling charity GambleAware has announced the launch of a new campaign across the country to help reduce the stigma associated with gambling-related harms.

GambleAware worked with those who have personally experienced gambling-related harms and is working to reduce the stigma associated with those impacted. Gambling culture is prominent in the UK, with betting shops prevalent, as is online betting and advertising for the activity. The stigmas associated with gambling harm impacts people, with a study indicating that stigmas prevent those affected from seeking help.

The GambleAware campaign will be supported by TV doctor Ellie Cannon, presenter Tyler West, and the group Citizens Advice, among others.

Regarding the launch, GambleAware CEO Zoë Osmond said, "Gambling harms are hidden and complex in nature. For many people who experience gambling harm, feelings of shame and embarrassment can often mean they struggle to talk about the issue with loved ones.

"Gambling harms can affect anyone, which is why it is so important that we break down the stigma associated with it and encourage people to come forward and talk about gambling harm. It's about time we put an end to stigma and opened up the conversation about gambling."