Veikkaus Partners With The NHL

Finland's lottery operator Veikkaus has announced that it has signed an agreement with the National Hockey League, becoming the league's Official Betting Partner in Finland.

Veikkaus, which serves as a lottery monopoly in Finland, will get exclusive marketing rights in the country moving forward. There will be exclusive use of NHL content on the company's media channels, including online. There will also be select broadcast rights for full games on Veikkaus TV. The agreement will begin immediately and run through the 2023-2024 season.

Regarding the deal, Veikkaus Contract Manager Tuomo Torkkola said, "The NHL is one of the most popular betting destinations in Veikkaus. With the official partnership, we will be able to offer more content from the world's best ice hockey league on our channels in the future.

"Finnish players play significant and visible roles in several NHL teams, and that interests our customers. Ice hockey is a very important sport for Veikkaus, and this cooperation expands our comprehensive ice hockey offer even further."

NHL Business Development Director Joseph Stravato also commented, adding: "We are happy that Veikkaus became our partner to offer first-class NHL content. This partnership is one of the ways in which we aim to serve Finnish NHL fans and grow our fan base internationally."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.


Post new comment

There are currently no comments on this page. Be the first!

Login using your social network account
Or log in with a Casino Listings account

Login or register to post comments

Registering for an account takes less than a minute and you will be brought right back here to comment afterwards.