PokerStars Extends With Red Bull Racing

This story was published more than 1 year ago.

Gaming operator PokerStars has announced that they've signed an extension agreement with Formula One team Red Bull Racing for the 2023 season, granting the Flutter subsidiary further branding rights throughout the season.

The deal will see the PokerStars logo being featured on the halo of the team's Formula One cars, as well as featuring signage on the inner cockpit, rear wing end, and on race suits and pit crew helmets. Additionally, PokerStars will gain rights to feature footage from the team on their YouTube channel, and there'll be giveaways from the company on the company's streaming channels.

PokerStars and Red Bull Racing have been working together for a year, and it appears that the relationship has been mutually beneficial for both sides. The 2023 season kicked off this past weekend in Bahrain, and run through November 26th, when the series ends in Abu Dhabi

Regarding the deal Flutter Director of Partnerships, PR, and Consumer Engagement Rebecca McAdam Willetts said, "After an incredible first year racing alongside Oracle Red Bull, we're delighted to be going into the 2023 season with even more rewards, content and epic experiences in the pipeline to take our partnership to the next level," Flutter director of partnerships, PR and consumer engagement.

"This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests. We still firmly believe that the team is the perfect fit for, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.