Betr to Expand Beyond Just Microbetting

Sportbetting operator Betr announced this week that the company plans to expand its betting options, letting players move into other forms of wagering to broaden its appeal in regulated markets.

Betr said that they're going to be offering pre-match and in-play bets for events, beginning with the NCAA Men's Basketball Tournament, which kicked off in earnest yesterday. The company announced the expanded offerings, noting that they'll have a 0% margin on pre-match wagers for the length of the tournament. Betr launched last year with the focus of microbetting, letting punters bet on specific evens within a game or event. The company has a free-to-play product, but recently launched real-money betting in Ohio, and is awaiting licensing in a number of other states.

"The core markets on Betr will be the first launch of Simplebet-powered core markets on any platform, so we are excited to be at the forefront of their innovation efforts as they continue expanding their suite of product offerings," said Betr CEO Levy. "We are putting Betr on a path to establishing betting market coverage product parity with incumbent operators, which will include the gradual and methodical integrations and launches of core markets, parlays, props and many of the other betting experiences consumers can find elsewhere."