Game software group Kambi has announced that they've launched new features to its Bet Builder service just in time for the Super Bowl, allowing gamblers to assemble wagers during the event.
The service was trialed during the NFL playoffs, but is now fully launched and includes the ability to cash-out in real-time as in-game functionality. The result is the Bet Builder product giving players more options to assemble wagers during different games. Kambi indicated that by the end of the trial, Bet Builder had 66% of the traffic of traditional single-game events.
The two new features are currently only live with the NFL, but Kambi will be expanding the service to cover NHL, NBA, MLB, and NCAA events.
"The Super Bowl is always one of the highlights of the sporting calendar and with the immense popularity of Bet Builder, it was important for Kambi to continue to improve its market-leading product in time for Super Bowl LVII," said Kambi SVP of Trading Simon Noy. "Kambi has been consistently ahead of the market with its premium Bet Builder product and the launch of cash out and live functionality was the next logical step in the product's evolution.
"We look forward to rolling out these features across other sports and leagues in the coming months."