Gaming Innovation Group Enters Swedish iGaming Market

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This week game software supplier Gaming Innovation Group (GiG) announced this week that they've broken into Switzerland's internet gaming market through a land casino in the country.

GiG hasn't provided the name of the operator, but the company revealed that they've struck a content agreement with the casino. The supplier will provide the casino with its player account management system (PAM) for a period of at least five years. The service is expected to launch in 2024. GiG has been working to expand services, having recently announced an agreement with Playr.bet in Latin America. The group is working to also expand throughout Europe by signing agreements with other land casinos.

Commenting on the launch GiG CEO Richard Brown said, "Given the expanding scope of opportunity for operators in the region, we're delighted to be entering the Swiss market in partnership with an established land-based brand.

"Our considerable experience at delivering robust and innovative solutions to retail organisations in highly complex regulated business, continues to help our reputation as a provider of choice."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.