This week sportsbetting operator PlayCherry Limited announced that they've joined the German Sports Betting Association (DSWV), an industry organization within the country.
The membership will see PlayCherry working with other organizations in the country to further their sportsbetting interests, and they'll also be participating in the International Betting Association's efforts to help ensure sports are free from corruption. They'll also work with the organization to work on regulatory issues pertaining to the industry in Germany moving forward.
PlayCherry works within Germany, deploying its Sunmaker.de, Comeonwetten.de and Mobilebet.de sites to provide sportsbetting services to punters in the country. It holds a German gaming license to provide these services.
Regarding the membership, PlayCherry CEO Jürgen Reutter "Germany is a core market for our company, and we are pleased to be part of this relatively young, regulated sports betting market. The DSWV and PlayCherry pursue a common goal and our membership underlines our efforts to provide customers in Germany with entertaining and at the same time secure sports betting products."
DSWV President Mathias Dahms also commented, noting: "With PlayCherry, the DSWV is gaining another member with many years of international experience. Everything in the German gambling industry is currently in a state of upheaval and sports betting providers are facing major challenges.
"It is therefore all the more important to position ourselves as one and to work together for a well-regulated market."