NBA to Join "Have a Game Plan" Campaign

The National Basketball Association this week announced that they're joining onto the American Gaming Association's "Have a Game Plan. Bet Responsibly." messaging campaign, which aims to keep gamblers betting in a safe manner.

The NBA will support the initiative by providing resources from each of the league's 30 teams to push the message through television broadcasts, digital and social channels, as well as with in-stadium messaging. The league already supports a number of responsible gambling measures, including a membership with the National Council on Problem Gambling, as well as restricting sportsbetting advertisements during games.

The NBA is the latest major American sports league to jump onto the messaging campaign, following the MLB, NASCAR, and the PGA Tour. A number of industry groups have also jumped on, with the likes of FanDuel, DraftKings, Entain, Rush Street Interactive, Penn Entertainment, and Rush Street Interactive.

Commenting on the agreement NBA Senior VP of Gaming and New Business Ventures Scott Kaufman-Ross said, "Responsible gaming is an integral component of the NBA's approach to legal sports betting. Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic and will provide our teams with tools to make a true impact on responsible gaming education in NBA markets across the US and Canada."

AGA Senior VP Casey Clark also commented, adding: "As one of the world's most popular leagues, the NBA will bring Have A Game Plan's important message to a massive audience. It's critical that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA's leadership in these efforts."