Fanatics Sportsbook to Use Amelco Software

This story was published more than 1 year ago.

American sports apparel group Fanatics will be launching an online sportsbook, and the company announced this week that it has chosen software group Amelco to provide source code for the project.

Fanatics is known for producing licensed sports apparel such as shirts, caps, and other accessories but has wanted to break into the sportsbetting world for some time. The company has applied for a license in New York, and holds licenses in the states of Ohio and Maryland. The announcement of Amelco as a software partner came during a presentation to various gaming commissioners.

"Our core platform is powered by Amelco, particularly the player account management system and sports wagering system," said Fanatics Chief Product Officer Scot McClintic. "In the purchase of Amelco source code, we are 'Fanaticising' it, we are making it work with some specific use-cases that we have and we are bringing that version forward for GLI certification in the next few weeks."

"We are creating a lot of custom middleware applications to make the Amelco system work with the user experience we want to bring to our customers."

Fanatics holds licenses with the likes of the NFL, NHL, MLB, NBA, PGA Tour, and MLS, but its not known whether or not the company is pursuing relationships with the leagues in relation to its sportsbook. The company hasn't also announced firm dates for a product launch, although it appears likely the product may be launching sometime this year.

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Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.