Apparel company Fanatics has announced that its Fanatics Betting and Gaming subsidiary has opened its sportsbook inside FedEx Field in Maryland, becoming the first operator to open a retail book at an NFL stadium.
The sportsbook is inside the home of the Washington Commanders and takes up 5,000 square-feet of space inside the stadium. It features 21 self-service betting kiosks, 8 gaming windows, 38 TVs, two video walls, and a full-service restaurant. The book will take action on all types of events, instead of being focused merely on NFL games.
Fanatics is known primarily as an apparel brand, and it has agreements with all major US sports leagues, including the NFL, MLB, NBA, and NHL. It also works with the PGA Tour and MLS. It expanded into gambling when sportsbetting was made legal by the US Supreme Court, and recently announced it was going to be using Amelco's source code as the basis for its sportsbetting operations.
Commenting on the launch Fanatics Betting and Gaming CBO Ari Borod said, "Our first retail location, with adjacency to the Commanders Team store, is a physical representation of what Fanatics will deliver to sports fans all over North America.
"We are rolling out our platform first at retail and we will have more exciting news to share in the coming months as we bring to market new mobile technology designed to improve the betting experience for sports fans."
Washington Commanders President Jason Wright also commented, noting: "When our journey began over two years ago, we knew we had to reinvigorate the guest experience at FedExField and open the campus to the community.
"Today is a special moment in realizing that vision as we open this innovative sportsbook, operating seven days a week for sports fans throughout our community."