Gambling operator Entain has announced that they've reached an agreement with Sports Information Services, and will use the company's horseracing content through at least 2030.
The agreement will see the two groups continuing to work together, with Entain using SIS's patented technology to get horseracing data, which will be used to bet on the activity in the company's Ladbrokes and Coral retail shops throughout the UK. Entain will also retain the ability to get horseracing content on both satellite and internet streaming verticals, providing the shops with over 30,000 races annually. Both Entain and SIS have previously worked together in the same capacity.
Regarding the deal, Entain Managing Director for Retail for UK and Ireland Andy Hicks said, "This new agreement allows us to continue to bring racing from all over the world to our customers in the UK. We're offering a best-in-class experience through a combination of advanced broadcast production technology and content that fully satisfies our customers' demand for exciting, high-quality, and regular betting opportunities."
SIS CEO Richard Ames also commented, noting: "As long-term partners, it is pleasing to be able to extend our provision to Entain of the SIS portfolio of premium racing content across all its retail premises.
"Entain has been an early adopter of our production technology solutions and we are very pleased to extend these arrangements for the long term."