The World Snooker Tour announced this week that they've signed a sponsorship agreement with cryptocurrency betting group Duelbits, with the latter serving as a title sponsor for multiple events this year.
The agreement will see Duelbits becoming the title sponsor for the World Grand Prix, the Players Championship, and the Tour Championship. The World Grand Prix is underway already and runs through this weekend, while the Players Championship will run from February 20th through the 26th. The Tour Championship will run from March 27th to April 2nd.
Duelbits will get exclusive marketing opportunities at the events, including having their logo prominent for spectators to see. Additional marketing opportunities are possible down the road, as well.
Regarding the deal WST Chairman Steve Dawson said, "This series of events is unique because the players qualify through their performances during the season, so the players on form are rewarded and we are sure to see snooker of the highest quality.
"Our sport has a massive global audience, including tremendous viewing figures to a free-to-air UK fanbase on ITV. Duelbits have recognised this opportunity to grow their brand and join our journey as we continue to grow worldwide. We look forward to working with them through this series."
Duelbits Head of Sportsbook Ross Haffie also commented, adding: "As Steve mentions, this Series rewards the best 32 players throughout the season, and we see this as an ideal opportunity to grow our audience with one of the most prestigious brands in worldwide sport."